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Amazon Updates

New metric: See your Inventory Performance Index score

Sep 14, 2017

We're excited to announce the Inventory Performance Index, a new metric that aggregates data from your sales, inventory and costs to measure the overall efficiency of your inventory management.

The higher your score, the better your performance.

See your current score, and three specific ways to improve it, on the Inventory Performance Dashboard.

Learn more about the Inventory Performance Dashboard.

The Manage FBA Inventory Report will show inbound data for shipments created in the last 18 months

Aug 29, 2017

Currently, the Shipping Queue and Received Inventory reports provide access to shipping data for shipments created in the last 18 months. To make our reports consistent, effective Sept 15th, 2017 we're updating the Manage FBA Inventory report to show inbound data for shipments created for the same 18-month time period.

Access the fulfillment reports

Important change to bank account policy

Aug 29, 2017

Amazon no longer permits secondary users to change the deposit method on seller accounts. Only the primary account owner can make such changes. This policy is effective immediately.

New feature improving the quality of search results

Aug 28, 2017

Amazon launched a feature that limits the length of the generic keywords attribute to less than 200 bytes in India, 500 bytes in Japan and 250 bytes in every other marketplace except China. The limits have been shown to improve the quality of search results. It applies to newly registered and existing ASINs.

Key Guidelines:

  • Keep content within the prescribed length limit (less than 250, 200 for India, 500 for Japan):
    1. Length limit applies to total content in all generic keyword fields (a max. of 5 attributes).
    2. Whole entry will be rejected upon exceeding limit.
    3. Number of bytes equals number of characters for alphanumeric characters (e.g. a-z, 0-9) while other characters can be 2 bytes or more. Examples include ä (2 bytes), £ (2 bytes), € (3 bytes) or ❤ (3 bytes).
    4. Spaces and punctuation (";" ",", ".") do not contribute to the length limit, but words should be space-separated. Punctuation between words is unnecessary.
  • Optimizing keyword content for search discoverability:
    1. Do not include keywords that are not descriptive of the product.
    2. Do not include brand names (even your own) or other product identifiers.
    3. Do not duplicate content present in other attributes, such as title and bullet points.
    4. No need to repeat keywords; once is enough.
    5. Use keywords that are synonyms, hypernyms or spelling variations of content in visible attributes (e.g. if product title is 'whiskey', use 'whisky' in generic keywords).

For further information, see how to optimize listings for search and browse.

The August Amazon Seller Newsletter is here

Aug 21, 2017

This month, learn how to link your global accounts and sign on to all of them at once. Also: get a first look at Amazon's first public drone delivery with Amazon Prime Air.

Read all about it

Night and weekend deliveries

Aug 10, 2017

If you ship inventory to Amazon with your own contracted carrier, it's important to confirm that your carrier delivers in evenings and on weekends to prevent delays. If you use an Amazon Partnered Carrier or ship by parcel, no action is required on your part. Evening and weekend delivery appointments allow Amazon fulfillment centers to keep up with growing demand. Carriers unable to deliver on weekends or during evening hours must request an appointment for the next available opening.

Our appointment scheduling system is automated and can't take special requests based on contracted carriers' operating hours. You may experience delivery delays if your carrier has limited operating hours.

Now available: Headline Search Ads

Aug 4, 2017

We've just released Headline Search Ads, a way to showcase your brand above search results. These custom ads send shoppers to your curated brand page, increasing the discoverability of your product collection.*

Not an active Sponsored Products advertiser? Click here to get started.

Already an active Sponsored Products advertiser? Click here to start creating Headline Search Ads (click on the Headline Search Ads tab).

*Must be an active Sponsored Products advertiser and enrolled in the Amazon Brand Registry to use Headline Search Ads.

Read July's Amazon Seller Newsletter

Jul 20, 2017

We're now sending the Amazon Seller Newsletter worldwide. Stay on top of your account health and learn about the work robots do in our fulfillment centers.

Read all about it

Additional FBA listing requirements – starting July

Jul 17, 2017

Starting July, when you select Fulfillment by Amazon (FBA) for your listing, you will be required to provide additional information about the product.

To ensure the safety of our customers and compliance with all applicable regulations, you will need to provide additional information on any products that are batteries, contain or are sold with batteries, or may be considered dangerous goods (also called hazardous materials or Hazmat). To learn more about dangerous goods, please refer to the Dangerous goods identification guide.

  • For batteries and products containing or sold with batteries, you will be asked for descriptive characteristics such as battery composition (e.g., lithium ion, alkaline, etc.) and the number of batteries. Most technical details are listed on the outside of the battery or are available from the manufacturer.
  • For products considered dangerous goods, you will be required to provide additional information to identify characteristics of the product such as flammability or corrosiveness that would indicate the transportation classification (UN Number). This information can often be found on the item's outer packaging or a Safety Data Sheet (SDS).

For more information, please view our help videos – Information on Dangerous Goods and Battery Questions Help.

If you do not provide the requested information, you will not be able to create or convert your product listing(s) to FBA. At this time, listings that are already converted to FBA will not be impacted by this change.

Taiwan VAT collection on remote services begins September 1, 2017, for Taiwanese residents

Jul 10, 2017

The Taiwanese government has implemented new legislation requiring non-residents who are providing "remote services" to begin collecting Taiwanese value added tax (VAT) on these services when they are provided to Taiwanese residents or persons who are not registered for VAT. In this context, remote services provided by Amazon are the Selling on Amazon fees. The new rules are in effect as of September 1, 2017. Unless you give Amazon a Taiwanese Unified Business Number (UBN) as evidence that you are VAT-registered in Taiwan, the rule requires Amazon to collect and remit Taiwanese VAT at a standard rate of 5% on Selling on Amazon fees paid by sellers who are residents of Taiwan. Taiwanese sellers who give Amazon their UBN will not have a VAT of 5% applied to their Selling on Amazon fees.

If you are a resident of Taiwan and have a UBN, please provide Amazon with this information to avoid having Taiwanese VAT applied to your Selling on Amazon fees.

To provide Amazon with your Taiwanese UBN:

  • Log in to Seller Central.
  • Under Settings, choose Account Info.
  • In the section Tax Information, click on VAT information.
  • Select Taiwan from the list of countries.
  • Add your 8-digit Taiwanese UBN.
  • Click I accept and acknowledge all conditions set out in the Tax registration agreement.
  • Click Save.

Amazon Multi-Channel Fulfillment U.S. Fee Changes - Effective August 30, 2017

Jul 6, 2017

Multi-Channel Fulfillment (MCF) allows you to have Amazon fulfill orders from your other sales channels with the same fast, efficient delivery that powers Amazon Prime and your FBA business. This includes build-in integrations with website providers such as Shopify and 3dcart. MCF fees in the U.S. will be adjusted to reflect the changing costs of fulfillment and to better align with Fulfillment By Amazon's fee structure for orders placed on The new rates will go into effect August 30, 2017. We're notifying you now to give you time to plan for these changes.

We're introducing the following updates to MCF fees:

  • Consolidation of Fulfillment Fees: The Order Handling, Pick & Pack, and Weight Handling fees will be consolidated into a single, per-unit Fulfillment Fee.
  • New Product Size Tiers: The current product size tiers will be segmented into the following tiers: Small Standard-Size, Large Standard-Size, Small Oversize, Medium Oversize, Large Oversize, and Special Oversize to align with Fulfillment by Amazon (FBA). Media will no longer be a separate category.
  • Discounted Fees for Multi-Unit Orders: We will offer discounted per-unit fulfillment fees based on the number of units in a customer order for the following product size tiers: Small Standard-Size, Large Standard-Size, and Small Oversize.
  • Changes to Unit and Dimensional Weight: We will change the way we calculate unit weight and dimensional weight to match the calculations used by FBA for orders placed on Unit weight will be calculated by adding individual unit weight to a standard packaging weight and then rounding up to the nearest pound. Dimensional weight will be calculated by taking the unit volume in cubic inches and dividing by 166.
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