Manage Your Own Amazon Store vs Pay an Expert Amazon Consultant
This is the main question as well as dilemma that every amazon seller has after setting up an account on amazon. We need to evaluate the opportunity cost (the loss of other alternatives when one alternative is chosen) of each, together in order to take a decision.
Companies are in need of an expert consultancy for one of these reasons:
- The first reason is that they don’t have an existing presence on Amazon and that they are thinking they are “leaving money on the table” because of it.
- The second reason is loss in revenue because their products are being sold by other companies or resellers, resulting in lost revenue and a sub-optimal brand experience for the customer.
- They have a presence on Amazon but there is a possibility that they might not be performing as well as they could be.
At some point, pretty much all of these companies did a back-of-the-envelope list of pros and cons of “how to manage their own Amazon channel?” There are only 2 Principles of business that each of the pros and cons usually focuses on-Time and Money.
Do we spend more TIME trying to get this right?
How much more MONEY could we be making with a well-optimized Amazon channel strategy?
How much MONEY are we losing because of the TIME we’re throwing at this?
There are three very good primary reasons why working with an Amazon consultant is more profitable and time-saving idea, rather than managing your own account:
REASON 1: WITH AN AMAZON CONSULTANT BY YOUR SIDE, YOU’RE SKIPPING THE LEARNING CURVE.
I just counted the number of individual processes & procedures that we use at Evantage store to help our clients launch, optimize, and troubleshoot issues on setting up their own Amazon account.
Every day, Amazon consultants are able to quickly capitalise opportunities and nip problems in the bud. This would take inexperienced sellers days or weeks to figure it out alone.
REASON 2: AMAZON MARKETING CONSULTANTS GIVE YOU ACCESS TO BEST PRACTICES & INDUSTRY DEVELOPMENTS.
You will be startled to know that amazon spends $10 billion annually on its Research & Development. Of course, not all of that is directed toward their ecommerce marketplace, but they are renowned for building up new technologies, testing them, and implementing the ones that work. It could be quite difficult to stay skeptic with all the changes and industry developments, and opportunities of amazon while managing your own account, handling the deliveries and also managing your brand’s other web properties.
By launching Amazon for Business and Launchpad programs Amazon is constantly evolving their terms of service.
All this change can be hard to cope up with. But when you have laser focused and engrossed Amazon Experts on your team who will pay heed to all these developments and identifying how these changes could possibly help or hinder your business.
REASON 3: HAVING AN EXPERT AMAZON CONSULTANT HANDLING YOUR ACCOUNT, GIVES YOU TIME TO FOCUS ON FINDING BUSINESS GROWTH OPPORTUNITIES.
As anyone who’s tried to spin a lot of plates knows, it’s difficult to manage all these different channels like sales, distribution, and marketing channels all at once.
Product companies which are Effective and sustainable never rest on their laurels when it comes to product development. There is always a room for improvement when it comes to, new features to implement, new versions to launch, new seasons and trends to consider, new ways to drive down costs and increase profits.
The heads should spend their time on strategic decisions and should allocate their time and & resources wisely.Freeing up your company’s time to spend on strategic business and product development will give better leverage than wrestling with product feeds, nerding out on the latest Amazon strategy, or monitoring for unauthorized sellers.
Well now after reading the reasons, you all must be clear about, Hiring an expert Amazon consultant to manage your account is a smart, cost-effective and revenue-driven idea for your business. Whether you’re only looking for help for a specific Amazon tool, like listing optimization, or a great product launch strategy, you’re getting more out of working with experts, than doing it yourself.
If you’re considering getting help starting on Amazon, or optimizing your business, Evantage store might just be what you’ve been looking for!