How to Make a Different Customer Experience Strategy
The success of every business depends on the number of customers and especially on the number of satisfied and happy customers.
The sale at your store gets affected by the customers and their experience in the past, having in present and will have in future. The customers that you had in the past might have left the reviews for your services and products that can either attract or repel the present and future buyers to make a purchase from your store.
In every business, the satisfied number of customers contributes to an increase of AOV, ROI and profit that ultimately make you rich and successful retailer. To reach the destination you need to fuel up your vehicle with good customer serving strategy and quality service.
To know more about AOV: Read Simple but dynamics tactics to increase AOV.
How to make a good strategy to serve your customers:
So how do you create the right customer experience strategy for your business—a strategy that will pay off now and far into the future? Here are 9 tips to help put you on the right track:
1.Transparency: Being open to your customers is the best way to win their trust. With the availability of the Internet, customers have become more aware. If you would showcase the wrong or misleading information about your product, they aren’t going to be trapped in the words cage rather they will leave you. To win the customer’s trust, you should openly and precisely share the information about your product. The more you give the information like where the product is made in or what the product contains and giving every relevant information, which a customer can intrigue, will satisfy the customer.
2.Quality Service: Customers expect the best in class service from the retailers. The powerful key to retain/ lose the existing customers and gain the new customers is the quality of the service. If you are quick and prompt in delivery and your products are durable and useful for the customers for a long time, they will more likely shop from your store in the future. The right product packed in the attractive and safe mode to dispatch at the right time to the right destination is the formula for retaining and attracting the customers.
3.Time-to-Time Deals and offers: Deals and offers are always the best ways to attract the customers. While making a good-serving strategy, be a good retailer. Include the deals and offers for your existing customers to make them feel more personal. On one hand, this will make you different from other retailers while on another, your customers would find no chance to leave you.
4.Personalization: The customers continuously explore the online stores and search for the products they need. For a retailer, knowing the customer’s exact choice is quite difficult. But depending on the customer’s search and previous buying history, you can suggest them the products related to their search. A message you may also like or you can also buy suggesting the useful products will work.
5.Personal Interaction: The way you treat them will make you different from your competitors. Every customer loves to be treated specially. When you interact with your customers through e-mail or messages, use their first name to make them feel more personal. You can include live chatbot to solve their query regarding the product’s search and help them in their purchasing. After their purchase, you can send the Thank You message or cards or in any case, if you couldn’t serve them properly in finding their product, you can send them an apology. This will help you in connecting them personally.
To serve the customers satisfactorily involves many points that need to be taken care. The quality of service you are offering to how active you are in receiving and fulfilling the orders. How well you treat your customer’s pre and post their orders matter a lot. You should handle your seller-buyer messages on your seller central Amazon account to resolve their queries.
If you are finding it cumbersome to handle your customers, you can take the assistance of the third party service provider. Evantage is the best Amazon service provider who has the best Amazon seller serving team with wide experience in dealing with customers efficiently.