Work with these 5 Tips to Boost your Online Sales
The online sellers and retailers of today’s time have not been keeping their sales and store limited to a single marketplace, rather they are expanding their reach globally. A single seller is having his seller accounts on multiple marketplaces internationally on different platforms like Walmart, Amazon, eBay, Newegg etc. desiring to have more customers and higher sales. For this, all the online sellers are audaciously putting their every possible effort. Where only a few of them succeed and meet their expected profit margins, some of them might see the downfall in their sales because of an unstable business and marketing strategies. Since all the essence of selling (online and offline) lie in the customer’s experience, therefore the sellers need to be alert in offering their services precisely to the customers, which eventually boost their sales, ROI and obviously profit margin.
For this, the sellers of all sized businesses- Startups, Medium Sized Business, and enterprises keep themselves updated with the trends and traditions and put their energies to boost the sales with all possible manners. The SEO, keywords optimization and working on product rankings are must but apart from these, there are few points which need to be considered while selling on multiple marketplaces.
Let us understand in deep how to boost up sales:
1. Check Analytics: Prior to bringing any changes in your store, you should keep a keen eye on the data analytics and sales figures. List out the items that drive more traffic and that don’t. Similarly, find out the campaigns and advertisements are attracting customers and resulting in fruitful conversions. Analyse the sponsored ads budget and its productive results. Post the keen observation, make business strategies for marketing, stock management, and order fulfillment. Invest your time and money in right campaigning and sponsored ads to have more clicks on the buy button.
2. Manage Inventory: If you are already an omnichannel seller, or selling on multiple marketplaces then you have already known the tantrums of inventory management and synchronization among all channels. Even if you are not an omnichannel seller, you might have heard about the term inventory management for selling. Proper inventory management leads to fulfilling the order properly so that no customer can leave you due to item unavailability or you need not cancel the order because you are running out of stock. It is always recommended to manage your inventory and stock the products in the sufficient quantity. More convenience to customers in order fulfilment adds more sales to your stores.
3. Stock Clearance: It might happen that some items in your store get more and frequent orders while some not get even a single order from the customers. These unordered items occupy the space in inventory for a long time and if you use FBA on Amazon, then it might cost you more dollars. So if such happens to you, you should focus on stock clearance by offering the enticing offers and also you can make a combo offer for multiple products. These enticing offers can prove effective to bring customers from omnichannel to your stores and once they find your offers and products relevant you are more likely to have conversion clicks.
4. Use Festive Seasons of each region: It is of no surprise that sales get boosted on the special occasions like new year, Christmas, ThanksGiving Day, Black Friday etc. or if you are selling in an Indian market, then, on Indian festivals too, shoppers get overwhelmed and sales would be surmounted. Thus for more sales, you should utilize every occasion of each region time to time to reap the selling fruits from all marketplaces.
5. Hire the Service Provider: If you alone cannot manage all your accounts, brand promotions on different marketplaces then it is better to outsource your needs to the service provider rather clash all sales and workings. If you could not manage the inventory for multiple marketplaces or unable to fulfil customer’s orders from different areas then hiring the service providers will be an intelligent decision. Because paying a little to the third party service provider for complete account management will be better than to take a risk of losing customers.
Every online seller always put their best shot in boosting their sales along with serving their customers in the best way. The sellers keep on working on the business policies and marketing their brands and products with the quality service. If any seller lacks in serving the customers properly, he might lose the customers as customers find many available options in the market. Thus it is always necessary for the online sellers to maintain their all online stores with the proper stock and quality as well. This helps in building a trust bridge between the sellers and the customers.
We at Evantage, with the efficient team in handling the online stores at different and popular platforms like Amazon, eBay, Walmart etc. work enthusiastically for the online sellers to improve their ROI and Profit margin with the maximum sales. Whether you own an enterprise or a small business, also even if you sell on a single marketplace or multiple marketplaces, we work from the very first thing that is listing the products on the product catalog of all marketing platforms where you want to sell.