Integration of Amazon and Shopify makes Sense
Amazon always works for the betterment of its sellers. It not only gives an opportunity to sell on a single platform of Amazon but also allows its sellers to be blessed from other sales channels and make money. Each channel has its group of customers that can be beneficial for the sellers. Therefore Amazon and Shopify put their best foot forward and come with an integration that opens the door to reach millions of customers from both the channels.
Let’s get into deep:
Eligibility for utilizing the benefits of Shopify and Amazon:
There are few regulations listed below:
- Sellers must have a Shopify account with any plan.
- Also, they need to have Amazon seller central account with professional Seller plan.
- Selling products should meet the supported categories of both the platforms. No restricted products are allowed.
- Need to have a category approval as specified.
- Need to be prepared with the UPCs of the products.
- If you have your own brand then you need to have brand registry done as per the guidelines of Amazon.
- You are not accessing FBA service for shipping.
Steps to sell on Amazon with Shopify
Having prepared as per the above-mentioned eligibility criteria, there are few steps following which you can reap the benefits of more sales.
Here it goes:
- Log in to your Shopify account.
- Click on the + tab under Sales channels. A menu with multiple sales channels will open. You can see various options offered by Shopify as “amazon by Shopify; Buy Button by Shopify; Facebook by Shopify and son on. Select Amazon by Shopify and click on “Add channel” to add it to your Shopify account.
- Now you can link your Amazon account to Shopify by clicking on Connect to Amazon.
- If you have not listed any product on Amazon yet, then, you can create listing on Amazon through your Shopify account. For this, click on Amazon and then at create listing.
- Select the product from your Shopify catalogue that you want to list on Amazon.
- The listing process is same as you do on Amazon. Select either create listing (if you have your own brand) or select Find Product (if you are selling the products of another brand).
- If product listing already exists then you can select it from Amazon catalogue otherwise select at create new listing.
- Fill the details as required.
- When completed, click on Publish.
- For the products that you are selling on Amazon already, you can easily claim existing listings on Amazon in your Shopify Store. click on Browse Products and then select the products that you want to link to Shopify store.
- click on Link Products. The existing listing will be displayed on Amazon listing page in Shopify.
With the above-process completed, you can sell the products listed on Amazon through Shopify store.
How to Track Inventory?
When you sell on Amazon through Shopify, there are two options to manage the inventory. You can either manage manually or can use store’s inventory settings.
In manual settings, you need to set quantity of products in Amazon’s inventory. This will be visible to the Amazon customers. On the basis of purchases made on the Amazon, the quantity of product gets set to decrease automatically. But if you want to add more to your inventory you again have to do it manually.
While managing inventory through Shopify Store, you can select between two options:
- Shopify tracks inventory: With this option, you can allow Shopify to track and update the product’s inventory depending on the purchases made on Amazon.
- Shopify doesn't track inventory: If you set this option to your products, then, Shopify makes all the purchases from Amazon only. The inventory will be set in Amazon seller central and that would not be accessible to Shopify.
How will orders be seen on Amazon and Shopify?
Once you have linked your Amazon seller central account to Shopify then all the orders of Amazon can be processed easily through Shopify. Amazon customers will receive the orders notification only through Amazon while you as a seller, will get the notifications from Shopify and Amazon both. When you process your orders through Shopify, it will be seen on the Shopify page of your Shopify account.
Benefits of selling on Amazon through Shopify
It is always a profit making decision to sell on Amazon, the giant online marketplace and selling on Shopify is like icing on the cake. The retailers are embellishing their stores on both the platforms of Amazon and Shopify because of the following benefits:
- Easy linking: You can easily link your products on Amazon and Shopify. Shopify products can easily be linked to your Amazon store.
- No need to manage individual inventory: With a single inventory, the orders from both the channels can be fulfilled easily.
- Ease of adding new products: New products can be added directly to Shopify store by creating listing directly on Amazon.
- Synchronization through Amazon account: You can synchronize the product details, images directly with Amazon seller central account.
- Time-saving: Linking products to both the stores is really time-saving as you don’t need to waste the time on single listings on both the platforms. Once listing created on Shopify, you can sell those products on Amazon and that too in the same category.
- Efficient Inventory Management: When both the stores are linked, then, you can easily analyse the reports of every SKUs selling on each platform. This will help you to avoid to take the orders for the same SKU you are having in your inventory from both the platforms.
- Ease of access: You can access both the accounts from any platform. You can manage the order fulfilment process of one store from another store.
Linking the Shopify and Amazon account is a profitable deal as you will get the chance to reach more customers of both the channels. The selling is easy because of synchronization of inventory that allows the sales without managing the inventory and listing individually. The listing on Amazon directly through Shopify saves time. Selling on multiple channels has always proven beneficial for the sellers. In this series, if you select the giant Amazon and Shopify integration, it will be an icing on the cake.