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Amazon or Shopify

Amazon or Shopify - Where to Sell

Earlier, for selling online and setting an eCommerce store, most of the retailers prefer Amazon as their first choice but nowadays retailers are also looking other sales channels for making more money. To be an icing on the cake for retailers, Shopify has emerged as the next selling platform. Nevertheless, the eCommerce is booming and millennials of sellers are earning money from selling online yet there are many sellers who are wishing to join the online platforms. The only thing that is stopping them to launch their foot in the eCommerce retailing is that they are not finding the right platform to start. 

So, for helping the amateurs, we are giving a comparison among two giant retailing platform - Amazon and Shopify. Read every point carefully so that you can make your decision where to start your online business.  

Store Setup: Both Shopify and Amazon have their guidelines to setup a webstore. On each platform, you need to sign up for creating ecommerce store. Once signed up, you need to add more details about what are you selling, in how much quantity, payment method, shipping method etc. Here Amazon may be more strict than Shopify as it asks for product, product type, quantity and above all it has its restricted categories to sell on Amazon. Shopify easily allows any product to sell and even if you don’t know what you are going to sell then Shopify allows you to choose “I am not sure” option in “what will you sell” field. This sometimes makes the seller to pick Shopify as their selling platform. 

Webstore charges: Here Shopify is more cost-effective than Amazon. Shopify incurs $29 for owning webstore on it while Amazon incurs $39.99 per month to its sellers. Both charges an additional 2% charge as a transaction fee. Shopify allows unlimited listing and selling within its package while Amazon has its different selling plan for its professional sellers and individual sellers

Templates: Shopify allows the sellers to select templates for your store and that are free of cost while Amazon does not allow such templates to customize storefront. 

Shipping Service: Amazon allows its sellers to use FBA for shipping where the sellers put their inventory to Amazon’s warehouse and Amazon handles the shipping and delivery of those products or sellers can individually handle the shipping through their warehouses. Shopify shipping allows its Shopify sellers to ship their products through Shopify by entering the product’s delivery address, shipping zone. Also, Shopify offers on-demand products delivery using Postmates or UberRush in some regions. 

Amazon’s ATES and Shopify’s eCommerce University: Amazon and Shopify both are giant platforms and they wisely know how to interact with their sellers. On one hande where Shopify has its eCommerce University to provide helping guidelines and training resources to own a webstore on Shopify, Amazon comes with the ATES and SPN that are the guiding panels that support Amazon sellers at every step of Amazon selling they might have stuck. Both offers 24/7 service support.

Language Facility: All over the world, the administrative options for Amazon and Shopify are in English though you can create in different languages depending upon the region in which you are selling. Here again, Amazon and Shopify differ in allowing the language option. On one hand, in Shopify, you can create your store and listings in any language you want while on contrary Amazon supports few language options only. Be positive, you can sell worldwide on both platforms. 

Currency Barrier: Since Amazon and Shopify both deal worldwide therefore both support currency of various countries. Shopify asks you to pick the payment gateway for your transactions while Amazon restricts its sellers to deal with the selected currencies that it supports.  

Customer’s Happiness: Each platform serves its customers in the best possible way yet data shows that Amazon has more happy and satisfied customers than other ecommerce platforms including Shopify. Amazon has various customer supporting features that help in building more trust on Amazon. Amazon emphasizes on building a good seller-buyer relationship. It also allows easy returns and refunds and leverages its potential customers with A to Z claim in case if any issue occurs. Shopify also has its various supporting features to serve its customers but we can bet here Amazon is ahead of all. 


Both the selling platforms have their pros and cons yet they offer superior eCommerce solutions to the retailers. The sellers while picking the selling platform must consider all the aspects of both selling platforms and measure every goal of your business. The platform that fits best to your needs, must be your selling option. There are rumours that the retailers are moving to Shopify from Amazon but the truth is that both platforms have their own fan following of customers and both deal with millions of customers on daily basis. Selling individually on any platform would surely be profitable. If you want more fruits from ecommerce retail then you can sell on both the platforms. Infact, Amazon and Shopify have integrated their features which allows the sellers to sell on Amazon through Shopify. Here Amazon sellers can synchronize their Amazon seller central account to Shopify account. This opportunes the sellers to earn more money and profit from ecommerce selling. So, why are you waiting? Go ahead and start your online business?
With the above said, if you have made your mind to sell online, we at evantage serve as the Amazon service provider to handle your Amazon webstore entirely from setup to sales and management. Also, we handle multi-channels sales and account to leverage you with the benefits of the omnichannel sales and profits


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